Oakley Pit Boss
Oakley has released a new model which they claim is the first release of an upcoming series of “elite” models of sunglasses. It is called Oakley Pit Boss and you can see it here below. Surprisingly, there hasn’t been a lot of talk about it online or advertising on the Oakley website. I only found out about it because there was a small write-up about it in an Oakley newsletter.
The shape is definitely Oakley. It is more a lifestyle model than a sports model, which really calls into questions the $595 dollar price tag I have seen on many websites. The shape is beautiful, but not very different from past Oakley models. What are the special technological innovations that lead to this kind of price? All colors of the Pit Boss come with polarized lenses, Oakley optics, hydrophobic lens coatings and something called hexalobular bolts, but this technology is all standard on most Oakley models. Their latest sports model, the JawBone, came packed with new innovations and is half the price.